About Me

I am a storyteller/writer/illustrator that lives in Dallas with my wife, two kids and yellow lab. I love sports, movies and books. It’s my love for fictional characters that both pulled me into advertising and has me writing children’s books in my spare time (when I can find it).

My Purpose

Why? To make the world a happier, more enjoyable place.

How? Give people entertaining avenues for escape, adventure and inspiration.

What? I create characters and stories to which people can connect.

What got Me into advertising

• E*Trade Baby

• Most Interesting Man In The World

• Real Men of Genius

• “Wazzzzuuuup!”

• BMW Films

• Budweiser frogs

• Taste the Rainbow

Treaccar

My surname is Italian (Triacca) “American-ized” by ancestors that had lived in Germany for 200 years. Yes, that’s three languages in one name – which is why it’s such a cluster[funyun].

Aspiring Author

I also write in my free time [mind blown gif]. As I’ve said, I love creating characters. My big life dream is to become a published author or author/illustrator of picture books through middle grade novels.

I can share manuscripts upon request if you want to see more of my writing.